OBJECTIVE The Tesla website needed a redesign to better highlight its products. I concentrated on revamping the Model S and X product pages for the tesla.com mobile website.
APPROACH I collaborated with the website team, a copywriter and an art director to hone in on the specific details we wanted to highlight for each vehicle model. It was an iterative process testing out different layouts to see which one worked best in a mobile environment.
SOLUTION I created an organized layout which enabled the user to quickly navigate the site at a glance or dive deep into greater detail with expandable sections.