Positive Transitions

OBJECTIVE
Positive Transitions, a nonprofit youth outreach organization, needed a logo to generate brand awareness.

APPROACH / SOLUTION
I created a design that was bold and direct to appeal to teenagers, the organization’s largest demographic. The logomark, a ‘P’ with a superimposed arrow as the negative space, hints at the positive and upward transitions youth make when enrolled in their programs.

ROLE
Art Director / Brand Designer