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No Upfront Costs Display Ads

OBJECTIVE
SolarCity wanted to create ads to attract potential customers and inform them about the low cost of solar services.

APPROACH / SOLUTION
I partnered with a copywriter and produced a campaign that gets the no upfront costs message across by showing inexpensive items that are more expensive than going solar. We chose to show everyday items that people could easily relate to such as a cup of coffee, a doughnut and a bagel.

ROLE
Art Director