Create a postcard to promote Blurb photo books for distribution at the 2015 Photo Alliance Conference in San Francisco.
APPROACH / SOLUTION
There was such a wealth of amazing photo books to choose from that I had the unexpected challenge of deciding which one to use. I finally gravitated towards using the striking spread of visitors surrounding the Eiffel Tower on one side of the postcard. On the other side, I integrated the headline into the camera lens to capture one’s attention.