A poster of my design preamble.
Screen print illustration for Beatie Street Preschool t-shirts and tote bags.
Website design for SolarCity's Utilities segment
Created a banner graphic for Blurb's Book Festival in New York
Designed logowear for a youth outreach nonprofit
Designed logo for international clothing line inspired by African fashion.
Designed Blurb's Careers Website to recruit top talent. Samples show design mockup and markup for build.
This campaign gets the no upfront costs message across by showing inexpensive items that are more expensive than going solar.
Designed custom letterpress wedding invitation
An exercise in still-life digital illustration using Adobe Illustrator
Promotional 2-sided one-sheet for Blurb Magazines.
Created design proposals for the corporate restaurant management company, Guckenheimer, to pitch to an existing client. The design process included gathering stakeholder input, field measuring, sketching, drafting, and producing digital renderings.
Designed 2 versions of a SolarCity email high-fiving 7000 customers who reached a milestone of 1 megawatt-hour of solar energy production. The emails performed incredibly well with over 60% open rates, over 10% click rates, and zero spam complaints. On average, 50% of customers shared their milestone achievement through human interaction and social media. 71% of customers reported that the email they received made them very happy.
I had the pleasure of getting to know Geoff Holton and his Associates before diving into this project, which gave me great insight into the firm's philosophies on architecture. The website features an extensive portfolio of environmentally responsive projects and portrays their design sensibility as it relates to green architecture, sustainable community, and water smart design.
How do you comfortably fit 3 young kids in a narrow bedroom with a high ceiling? You make a loft for the eldest child. The loft was constructed out of Douglas fir wood and includes a sliding ladder on wheels with a bookcase underneath. I provided the architectural design and creative direction on this endeavor.
Designed postcard advertising Blurb photo books for distribution at the 2015 Photo Alliance Conference in San Francisco.
Referral program reward badges obtained via MySolarCity app.
When I was asked to stretch my imagination when it came to designing an egg container solely out of chipboard, I took it quite seriously. Through the use of computer-aided drafting and manufacturing, this egg container was designed to be deployed from aircrafts for mass distribution. The container’s aerodynamic design enables the egg to withstand the fall without cracking. A publication of The Flying Dozen was created to document the design process. This case study project was designed in collaboration with Tom Price.
Designed and illustrated a baby shower invitation for the couple's second child
Designed layout for Blurb's Litquake email announcement
Designed an e-commerce website for Vessel Gallery to help expand its base of art collectors.
I couldn't help but jump at the opportunity to design a wedding invitation for such a lovely couple. The colors and graphics are inspired by Virginia's Shenandoah National Park where they were married.
Created a series of display banner ads in the form of animated gifs for Blurb. These samples show the 4 panels of messaging that each gif comprised.
Hand drawn ribbon in support of Breast Cancer Awareness.
Designed a playful logo for a SolarCity Newsletter. The design was inspired by power line photography.